Personal profile: Marc Evans, BA(Hons), FCIPR
Marc is a senior consultant, with over 20 years experience to Director
level in the commercial and public sectors. In 2003 he established Civitas
Cymru (www.civitascymru.co.uk), a Public Affairs and Strategic Communications
Consultancy, following three years as head of the Wales office for a leading
UK Public Affairs consultancy. Marc began work in broadcast
media with subsequent senior roles in PR, public affairs and media consultancy.
He has strong communication, interpersonal and creative skills in both
Welsh and English.
Particular areas of expertise and experience:
- strategic analysis and communications briefs: how to win support for and achieve your business objectives, build reputation or market profile
- alliances, partnerships, networking: eg All Party Groups established in Welsh Assembly, ‘Team Wales’ response to set up conference
- strategic PR & Campaigns: global coverage for Artes Mundi Prize 2004
- political affairs advice, briefing and monitoring (Welsh Assembly etc)
- social marketing advice: work with communities on shared agendas
- consultation exercises: with organisations (eg rail franchise bid) or with communities (eg antagonism to tourism among Welsh speakers)
- developing strategies and organisations, especially those entering Welsh civic fora; ie UK charity launch in Wales, plc relocating in Wales
- media training and personal presentation skills: group or one to one
- corporate Identity, re-branding, communications audits: eg Eisteddfod
- business and organisational development; creative development
- corporate affairs ,issues management (crisis management): eg Sea Empress Oil Spillage: Recovery Campaign for Wales Tourist Board
- community and corporate relations, Corporate Responsibility
- Welsh language policy and Welsh language networks, events
- quickly absorb new knowledge and work in technically complex fields
- experience working with private, voluntary and public sector partners
- have managed projects and teams; delivery on time and to budget
- knowledge of all areas of Wales; a wealth of contacts, across the sectors
- in-depth knowledge of government and public institutions in Wales
- experience includes work for leading UK and Welsh bodies in the following and other sectors: e.g. health, tourism, planning; broadcast and print media; broadband; visual arts and cinema; transport, energy
- experienced using personal communications tools and all kinds of media, former writer and producer for radio and television productions
Other related activities:
- Chair and former Treasurer, Chartered Institute of Public Relations Wales
- Secretariat for the National Assembly All Party Group on Waterways & the Waterways Wales working Group
- Wales correspondent; Holyrood Magazine
- Communicating Knowledge and the Media’ day seminars for Assoc of Commonwealth Universities, via Thomson Foundation (twice pa, 2003)
- Public affairs and strategic communications advice for two major UK plcs, a Government agency and a new UK Charity leading to the successful launch of two new Assembly All Party Groups
- marketing and income generation reviews for Chapter Arts
- successful outcome of a National Assembly Planning Inquiry supported by PR and PA and achievement of significant favourable decisions on Government funding for clients’ projects
- international coverage for Wales during the 1998 European Council
- handling the Sea Empress Oil Spillage reassurance campaign
- consultation report on development of film & television sectors in Wales
- successfully launched BAFTA Cymru
- Member of Cyswllt (Society of Welsh speaking Communications Professionals)
- Trustee and Board Member Chapter Arts Ltd; Trustee Eglwys Efengylaidd Gymraeg Caerdydd
- Member Cwlwm Busnes Caerdydd, Member Institute of Welsh Affairs
- Managing Director and principal consultant, Civitas Cymru Limited
Research and publications:
- The future of PR in Wales’: Wales in Business, November 2005
- Waterways for Wales: the Way Forward’: Report to the WAG on the conclusions of the ‘Waterways for Wales’ Consultation 2003
- Politics and the Persuaders’ – presentation for the Thomson Foundation fostering democracy course, 2002
- British Waterways – ‘Wales versus Westminster – an analysis of the constitutional and pragmatic relationships between Wales and Whitehall post devolution’; private report, 2001
- BT: analysis of issues and preparation for Welsh Affairs Select Committee Inquiry into Broadband in Wales; private papers, 2002
- What’s lobbying in Welsh?’, The House Magazine May 29, 2000
- In Media Res – Report for the Welsh Arts Council (as it was) on creating an infrastructure for the development of Welsh film & TV culture; 1989
- The Media Pack – chapters on news gathering and soap opera; MEC/S4C, 1986
- Research for ‘The Future of the use of mass media in Health Promotion’, paper given by Professor John Catford, at the 3rd European Conference of the International Union for Health Education, 1993
- 'Media Relations in a Quangocracy’, presentation for the British Council European Government Heads of Information delegation, 1998
