Personal profile: Rona Fineman
Rona
has a background in arts marketing. After running an audience development
agency for ten years, she became an independent consultant in 2000. She
also runs the Wickham Theatre in the Drama Department at the University
of Bristol and is a Visiting Lecturer at Bath Spa Univeristy.
Experience and skills:
- 25 years’ experience of working in the arts in a variety of contexts
- demonstrated leadership, co-ordination and business skills
- extensive project management experience with a strong track record in managing different partnerships
- strong self-motivator but also able to work well in a team
- strategic and creative thinker, able to take steps on own initiative to overcome obstacles and establish strategic links
- considerable skill and experience at communicating at all levels
Achievements:
- heightened the profile of the arts in Gloucestershire, Bristol, Bath and Somerset through developing collaborative mailing and distribution systems
- establishing and leading Bristol Arts Marketing, a consortium of eleven venues in Bristol, for ten years, leading to many collaborative projects and increased turnover
- working with Bath Festival on its first New Music Week-end, breaking the targets set and establishing the Week-end in the Festival’s programme
- steering the Bristol Area Dance Agency through a very turbulent time, bringing it to a place of increased stability and recognition
- produced a guide to the arts in Bristol for teachers in the region, enabling them to make better use of the facilities on offer
- by liaising with venues, touring companies, funders, tourism and disability agencies, politicians and the education sector succeeded in raising awareness and collaboration with these sectors
Examples of some recent work include:
- Wave – Arts Education Agency: Devising a three-year marketing strategy
- Arts Council England, South West: Review of support for South Asian artists in the South West
- The Everyman, Cheltenham: Preparation of Audience Development Plan for HLF Bid
- West Sussex County Council: Evaluation of Early Years Arts Project
- Arnolfini, Bristol: Devising and implementing of PR strategy for re-launch
- Bath & North East Somerset: Delivery of Theatre Locality Plan
- Topsham Museum, Devon: Preparation of Audience Development Plan
Professional membership:
- Former member of the Board of Arts Marketing Association and Member of the Professional Development Sub-Committee
- Associate Member of the Chartered Institute of Marketing
- Member of Board of Trustees of South West Arts Marketing
- Member of Board of Trustees of Firebird Theatre Company
